How to Build a Website in GoHighLevel (Step-by-Step Tutorial)

GoHighLevel’s website builder lets you create fully functional, professional websites without writing a single line of code. Whether you’re building a website for your own agency or setting one up for a client inside a sub-account, the process is the same: drag-and-drop pages together, connect a domain, and publish.

This tutorial walks through building a complete multi-page website from scratch.

Website vs. Funnel: Which Should You Use?

Most businesses use both. Build a website for your main domain presence, and use funnels for ad campaigns and specific offers.

Step 1: Create a New Website

1. Inside your sub-account, click Sites in the left sidebar
2. Click Websites in the top nav (not Funnels)
3. Click + New Website
4. Choose a template or click Blank to start from scratch
   • The template library has options sorted by industry
   • Browse and preview templates before selecting
5. Name your website (internal name) and click Create Website

You’ll land in the website editor with your first page ready to edit.

Step 2: Understand the Website Editor Layout

The editor has three main zones:

• Left panel — Elements you can drag onto the page (text, images, buttons, forms, columns, sections, etc.)
• Canvas — Your live page preview where you build
• Right panel — Settings for the selected element (colors, fonts, spacing, links)

At the top:

• Pages tab — manage all pages in your website
• Mobile/Desktop toggle — preview and adjust for both views
• Save button — save your work frequently

Step 3: Edit the Homepage

Click any element on the canvas to select it, then edit its content or styling in the panels.

Key homepage sections to set up:

Hero section (above the fold):

• Headline — clear statement of who you help and what you do
• Subheadline — one sentence of supporting context
• CTA button — link to your booking page, contact form, or funnel
• Background image or video

Services / What You Do section:

• 3-column layout works well for listing your main services
• Use icons + short descriptions

Social proof:

• Testimonials, review counts, client logos, case study highlights

Contact / CTA section:

• Form element (connects directly to your GHL CRM)
• Or a button linking to your booking calendar

To edit any element:

1. Click it on the canvas
2. Change text directly inline or in the left panel
3. Use the style settings in the right panel for colors, fonts, padding
4. Drag to reposition elements within their section

Step 4: Add More Pages

Every website needs more than a homepage.

1. Click the Pages tab in the top left of the editor
2. Click + Add Page
3. Name the page (e.g., “About”, “Services”, “Contact”)
4. Choose a blank page or a template for that page type
5. Edit the page content the same way as the homepage

Common pages to add:

• About — who you are, your story, your team
• Services — detailed breakdown of what you offer
• Contact — form + address + phone
• Blog (optional) — GHL supports a blog section under Sites → Blogs
• Privacy Policy / Terms — required if you collect form data

Step 5: Set Up Navigation

A website without navigation is just a collection of orphan pages.

1. Click on the header element on any page
2. In the left panel or right panel, look for Navigation or Menu Items
3. Add links for each page:
   • Label: “About”
   • Link: /about or select the page from the dropdown
4. Reorder menu items by dragging
5. Add a CTA button to the header (e.g., “Book a Call”) — this is one of the highest-converting elements on any site

Footer navigation:

• Click the footer section
• Add secondary links: Privacy Policy, Terms, Contact
• Add your social media links

Changes to the header and footer automatically apply across all pages if you’re using a global header/footer. If not, you’ll need to update each page manually — another reason to start from a template that has global sections set up.

Step 6: Set Page SEO Settings

For each page, set the SEO metadata:

1. Click the Pages tab
2. Click the gear icon next to any page
3. Fill in:
   • Page Title — what appears in the browser tab and Google search (60 characters max)
   • Meta Description — the snippet shown in search results (155 characters max)
   • URL Slug — the page path (e.g., /about, /services)
4. Save

Do this for every page. Leaving these blank means GHL fills in defaults that are rarely ideal for SEO.

Step 7: Connect a Custom Domain

Publishing on a GoHighLevel subdomain looks unprofessional. Connect your own domain.

1. Go to Settings → Domains
2. Click Add Domain
3. Enter your domain (e.g., yourbusiness.com or www.yourbusiness.com)
4. GHL will show you the DNS records to add — either an A record or CNAME
5. Log in to your domain registrar (GoDaddy, Namecheap, Cloudflare, etc.)
6. Add the DNS records as instructed
7. Return to GHL and click Verify — DNS propagation can take up to 24 hours but is often faster
8. Once verified, go to Sites → Websites → your website → Settings
9. Under Domain, assign your verified domain

Your website is now accessible at your custom domain.

Step 8: Connect Forms to Your CRM

Any form on your website should feed directly into your GoHighLevel CRM.

1. In the page editor, drag a Form element onto the page
2. Click the form to select it
3. In the settings panel, choose GHL Form or Inline Form
4. Select an existing form from your account or create one
5. Set the submit action: redirect to a thank-you page, show a message, or trigger a workflow

Every form submission creates a contact in your CRM and can trigger automated follow-up — SMS, email, or both.

Step 9: Preview and Test

Before publishing:

1. Click the Preview button at the top of the editor
2. Test the site on desktop and mobile views
3. Click every navigation link to confirm it works
4. Submit a test form and verify the contact appears in your CRM
5. Check all images load and no placeholder text remains
6. Review every page’s meta title and description

Step 10: Publish

1. Click Save to save all your work
2. Click Publish (some versions show this as a toggle or button at the top)
3. Open your custom domain in a browser to confirm the site is live

Adding a Blog to Your Website

GoHighLevel supports a blog natively under Sites → Blogs. Blog posts are separate from the website builder pages but can be linked from your site navigation.

1. Go to Sites → Blogs
2. Click + New Blog
3. Set a blog URL (e.g., /blog)
4. Create posts with the blog editor
5. Add a link to /blog in your website navigation

For agencies, maintaining a blog on client sites is a strong recurring service offering.

Common Mistakes to Avoid

Using stock templates without customizing the copy. Template copy is placeholder text designed to show structure, not convert visitors. Every word needs to be rewritten for your specific business.

Skipping mobile optimization. Always switch to mobile view and check every page. Elements that look perfect on desktop often overlap or break on mobile.

No forms or CTAs. A website that gives visitors no way to take action is just a digital brochure. Every page should have at least one clear next step.

Forgetting SEO settings. Blank meta titles and descriptions hurt your SEO from day one. Set them for every page before you publish.

Publishing with no analytics. Connect Google Analytics or Meta Pixel through Settings → Integrations before you launch so you capture data from your first visitor.

A GoHighLevel website connects directly to your CRM, calendar, automation, and forms — so every visitor who fills out a form or books an appointment is automatically followed up. That’s the advantage over a standalone website builder: everything lives in one system.

Try GoHighLevel free for 14 days →

Also read:

• How to build a funnel in GoHighLevel →
• How to set up GoHighLevel →
• GoHighLevel funnel builder explained →